La Petite Robe Noire is an emblematic perfume of the Guerlain house , which saw the light of day in 2012 and which continues to be renewed year after year. However, in 2021, it would seem that the time has come for femininity… Make way for flowers and more exactly the rose! La Petite Robe Noire Nectar is designed in the image of a bee browsing the heart of silky petals. Gourmet and generous, the perfume for women La Petite Robe Noire Nectar blends the rose with a honeyed accord, for a rendering that is as gourmet as it is irresistible. To make you succumb to its charm, La Petite Robe Noire Nectar is already accompanied by an original advertisement.
La Petite Robe Noire Nectar, a very graphic muse
While most perfumes rely on a world famous muse to perfect their image, La Petite Robe Noire Nectar does nothing like the others. This perfume is self-sufficient and does not count on any renowned model, actress or singer to perfect her celebrity. Since its release in 2012, La Petite Robe Noire has been embodied on the screen by a black and slender figurine, drawn in Indian ink. It owes its existence to the graphic designer duo Olivier Kuntzel and Florence Deygas. Pacing the city with a sparkling step, and seductive with its playful approach, La Petite Robe Noire seduces us with its charm and lightness. Once again, with La Petite Robe Noire Nectar, she intends to wreak havoc!
When Paris dresses in roses
As you can see, La Petite Robe Noire Nectar is a perfume that focuses mainly on roses, a real star in women’s perfumery. Moreover, it is not cultivated in Provence, Turkey or Tunisia. The rose of La Petite Robe Noire Nectar comes directly from a Parisian rose garden. Defending its little French side, it is featured in all Guerlain advertising. It all started with the vision of La Petite Robe Noire in the brand‘s window. Several hands seize scissors and come to pick the roses which surround it. Immediately, La Petite Robe Noire Nectar escapes and roams the streets of Paris. Playing with the Eiffel Tower and making it a vase, she also immerses herself in alleys covered with flowers. Roses are absolutely everywhere,
Advertising in perfect harmony with the Guerlain style
Obviously, the fact that La Petite Robe Noire Nectar belongs to the large Guerlain collection is immediately obvious. The advertising for this new fragrance uses many codes already present in the brand’s other television campaigns. Thus, all the scenes are drawn by hand, for an illustration as fanciful as it is refined. For a more cheerful and sparkling rendering, this commercial takes place on the sound of Nancy Sinatra, “These Boots are Made for Walkin ‘”, used in each commercial for La Petite Robe Noire.